A documentary about typography, graphic design, and global visual culture.
MY TAKE
Forget what’s in a name, how about what’s in a font? Gary Hustwit’s unlikely subject for a documentary about Helvetica, the teacher’s pet of typographers and designers around the world, will appeal to more than just sans serif addicts. The film may not earn its full feature length runtime, but there are historical lessons about modern aesthetics that will interest most modern artists. Keeping the approach and length minimal, however, might have made for a perfect one-hour TV doc instead. So don’t feel bad if you scroll through the film for the fonts that interest you.